An iconic brand always on the move requires a newsroom that can keep pace. I wrote the following articles for UA’s website that showcase the brand’s drive to grow sports and support the next generation of athletes.
Interested in reading the full articles? Click on the images below to head to each UA blog.
Agency: Praytell
INTRODUCING DAWG CLASS WITH KELSEY PLUM
Under Armour and Kelsey Plum help ease the transition from college basketball to pros for nine star athletes
UNDER ARMOUR CALLS ON A NEW GENERATION TO PROTECT THIS HOUSE
The movement that has rallied athletes for two decades to defend their turf returns in new form, shifting focus to going all-out for something bigger than ourselves: our team
(DAWG) CLASS POWERED BY UA NEXT IS IN SESSION
Kelsey Plum set a new standard with first-of-its-kind women's basketball camp
WHEN IN DOUBT, PROTECT THIS HOUSE
Under Armour teams up with superstar wide receiver, Justin Jefferson, and legendary record producer, London On Da Track, to drop the soundtrack of the season
UNDER ARMOUR ANNOUNCES JOHN VARVATOS AS CHIEF DESIGN OFFICER