Alignment Health believes seniors deserve better healthcare. The company was built to revolutionize the senior health experience by advocating for senior health, proactively overseeing their care, making the process easier to navigate, redefining aging by celebrating seniors, and offering unique benefits that support different lifestyles.
We empower seniors to take control of their health and spend time doing what they love.
Welcome to a New Era of Aging.
Agency: Doner LA
Credits: Annie Broutman, Ashely Gould, John Hickey, Lauren Geschke
TV
CUTDOWNS
DESIGN APPROACH
Compressed, all-caps type stands out against the bright color palette and breaks the mold of senior-focused advertising.
Imagery has a strong flash, grainy, film-like quality as it showcases candid seniors doing everyday things all the way to athletic feats.
Our electric color palette, gives energy and enthusiasm to the typically muted healthcare category.
Arrows, circles, underlines and other graphic elements call attention to key info and parts of an image.
